The AIDA Diagram is a simple and effective marketing tool used to guide the design of advertising and promotional materials with the goal of attracting and retaining customers. AIDA stands for Attention, Interest, Desire, and Action, and it represents the four stages a potential customer goes through when exposed to marketing content.

This infographic template is a classic marketing and advertising framework used to understand and guide the consumer's journey through the buying process. This infographic is completely customizable and compatible with Powerpoint, Keynote, and Google Slides.

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