An Empathy Map is a collaborative tool organizations can use to gain a deeper insight into their customers. Similar to a user persona, an empathy map can represent a group of users, such as a customer segment.  An empathy map helps to map what a design team knows about the potential audience.

Use this template to gain a deeper understanding of your target audience. This template comes with many empathy maps you can use to discover how to empathize with your customers. The empathy maps available in this template are designed to give you an avenue into the mind of your target audience.

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